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Amadeus Consulting talks the App Store Algorithm: A Mystery Recipe for Mobile App Developers   by Todd McMurtrey

The algorithm which determines the ranking of apps in the Apple® store is kind of like mystery meat loaf on the menu from when you were in elementary school. Remember that stuff? The recipe is pretty much unknown. Yet everyone would wonder and discuss what was in it. Just like that, developers and users continue to speculate about the factors that affect the app store rankings. And recent reports allege that the recipe has changed. Inside Mobile Apps first reported last week that more emphasis has been placed on daily and monthly usage. It may no longer be a function of just the number of downloads. Following this report, a burst of blogs and further speculation has ensued. What changes may have been made to the algorithm, and what these changes will mean for mobile app development and mobile app promotion in the app store are all big question marks.

There is no way to be certain if these reports are valid, since Apple has not commented. But these rumors are not completely unwarranted following consistent observations of changes in the