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Facebook is the absolute leader   by Jonn

S in Latin America in a popular and popularization fast is no doubt, and tourism is a network to see the new tools by the virtue of the potential, hope to s applications through, and increase the profit of the tourism industry, promote the return on investment.

According to comScore Media Metrix survey the recently released a study show that by the end of June 2011, Latin America is the existing active sing account up to 114.5 million, in the whole area of the network users as high as 96%. And the region s utilization rate of all kinds of network activity has become more of a second item, second only to the search engines use frequency.

Facebook: absolute leader

According to comScore company of this report showed, Facebook now Latin America in a YingYongLv highest s, only in June 2011, the website access number more than 91 million. Subsequently the is Microsoft Windows Live Profile, Google Orkut and Twitter. And the region popularity to see, Facebook in Chile, Argentina, Colombia, Peru and venezuela’s popularity is relative taller; In Brazil, dominated the market s is Orkut, the main reason is based on the s language barriers, only in June 2011, the number of website access to reach 43.9 million. However, Facebook is not ignore such a huge market of Brazil, Facebook has in 2010 in its website increased Portuguese version, so, there has been some Orkut users start to use Facebook.

Women more infatuated with the s users

Although registered s users sex ratio in the state of almost maintain 1-1, but women use s users every minute of the proportion of the higher than male but users, 53.6% : 46.4%. This ratio difference in Brazil is particularly highlights, the country’s women use s users every minute of the proportion of the even has reached 59%. So, using the s to promote tourism should first customer lock for women to users, for its spend a body to make relevant market strategy. At the same time it is not allow to ignore, women often arrange travel plans in the process of leading a. In Brazil, for example, women in CVC user (Brazil one of major tourist service retailers) network in the shops to buy travel service, more than the proportion of male users.

Embrace s

Along with the s marketing field in the role of component is getting worse, and the new tourism through the communication tools get a lot of business opportunities. One example is Latin America in several major travel agencies are already began to use sing, on Facebook website of the service marketing and promotion. At the same time, ss can also for small travel agencies offer the opportunity to expand the business, borrows by ss, these small travel agency can save you a lot of plane or TV advertising budget.

Latin America in some of the major airlines, including Brazil GOL, Brazil and Chile TAM LAN airlines are posted on the s has in advertising, in the Facebook create their own website homepage, so as to provide in time for the passenger flight information and special preferential information.

On the other hand, Accor group (Accor) in 2010 in Brazil launched a new exclusive blog, to provide users with Brazil and foreign travel resort of information, and Accor group established the blog the main objective is to provide users with a question about travel online advice of space. At the same time, the blog also provides an interactive map, provide accor group, all the hotel, for travelers to choose. At present, the blog and Twitter has established a link.

At the same time, the Brazilian tourism is the web site YouTube make full use of the influence and effect, in 2010 up on YouTube about Brazil each big released video of the tourist attractions is introduced, and at the same time support users to share the various video travel in Brazil.

In fact, s not only helps to increase tourism service industry product sales efforts, also can help travel agency promptly and effectively deal with emergencies or complaints. Sernatur is a travel service company of Chile, in Chile had suffered a string of disaster attack (including the 2010 earthquake and tsunami, mine disaster in 2011 and the volcano eruption, etc), the first perceived to s can in an emergency occurs quickly pass information, and Twitter Sernatur company is a kind of idiomatic s.

High interactive

Along with the s in Latin America and the increasing popularity of more and more consumer begin to use the Internet, to Web2.0 the development and expansion content decreases deepened ceaselessly. Mobile phone users can through the various application software registration, planning and receive travel related introduction for the mobile phone, and at the same time can comment to users to share with other online travel experiences. Apple and Google company takes the lead in the innovation excavated field, then, major airlines, hotels and travel agents are also beginning to the business investment and development.

The future is in feet

Expected, ss will also continue to flourish strengthen in Latin America. According to the ruling International (Euromonitor International) to provide the data, to 2015, Latin American Internet users will reach 313 million, namely during 2010 ~ 2015 in the compound annual growth rate will remain at around 8%.

Venezuela is expected to become during 2010 ~ 2015 Internet users in Latin America’s biggest country increase by about 62%, and subsequently the may be Mexico and Colombia. But according to the current situation of the master digital, Brazil will be more likely to become Latin America is the largest country in the growth of Internet users, which mainly by Brazil’s land area and population situation be caused by, expected to 2015 Brazil will add 37 million Internet users.

Large Numbers of Internet users means that there will be more people on social media interest in the class. Therefore, travel service company needs to formulate a proper positioning strategy to be able to solve all kinds of timely, thoughtful through s questions and comments.

About the Author

I am Jonn a professional editor from Electrical Equipment & Supplies, and my work is to promote a free online trade platform.
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